When training an animal such as a dog, we try to keep it outside and not within the home to help it understand its place in the family. the owner would also train it to urinate or deficate at a certain location outside. when it was time to come inside the home it would be disciplined to keep the house clean, it will habitually go outside at that certain spot to do it. thats what i think about with the concept of Domestication. Like an animal, we human beings are taught how to use the media and integrate it into our social lives. for example, the television is commonly used at night after work for entertainment or informational awareness purposes. Silverstone describes how we place value on a certain media object to give it a symbolic entity that keeps us attached to the media object. like the phone, it has articulated to resonate the home to keep in contact with your loved ones. by losing that disconnection with that symbolic object makes the human being ambivalent to the world around him or her, losing that structure in his or her lifestyle. that is why i use a dog as an example, if the dog isnt trained, it would most likely go out of control urinating and deficating all over the place.
In conclusion, Domestication is the structure of a humans everyday existence to socially integrate themselves with society and the world around them. that repetitive use of objects such as the television, phone, radio or the press keeps the human being aware of the world, sadly creates a phenomenological discourse of putting the human on a virtual leash.( Scannel)
