The media such as the television, radio and the press has turned into society’s obsession to stay socially connected with the world. it helps to gain awareness of our world( Durkheim). The media in our daily lives has shaped our routines and everyday existence on this planet. Couldry mentions the understanding of Religion by showing ritualised values in Aborigianl beliefs. The people would look at totems and tell stories of sacred animals. this brought the people together as a tribe. A social network following the same beliefs, like the media, it portrays other values like favourite shows or important news. Society is integrated through the immediate coverage of the television, radio or the press. Coming together to practice the same values and being aware of what is going on in the world.
It shows that today, media cannot be escaped. it will be like social suicide to disconnect yourself from the media, you are forgetting the values of society and not keeping up with today’s issues on this planet. how would you know if a meteor is about to hit Earth? i think if you’re disconnected, you will be the very last to find out. the curious minds of human beings has led to humans ritualising the use of the television, radio and the press. Television for example is always used at the time when people arrive home from work to watch the news.
in conclusion, Media rituals and the phenomena of social integration and the awareness of the world it creates, inevitably cannot be avoided. Media is the central component to our everyday lives. its everyday use had established values and beliefs of what is out there in our society.
